Monthly Archives: May 2012

Spring Collection 2012 launch and Memorial Day Sale!

New glasses and Memorial Day sale today!!! We are offering 15% off for all of you of any style in our web store! Just enter the discount code “MEMORIALDAYFB2” at checkout. Make sure to check out the awesome product photography (a little sneak peak below) by Picture This. <The creativity is free>.

Hope you all had a good weekend!


Midweek motivation – Photographer Tamara Maddox

This week’s Midweek Motivation is the very talented photographer, Tamara Maddox, who is INGRI:DAHL’s Spring Collection photographer. Her story inspired us at INGRI:DAHL, so we asked her to answer the Midweek Motivation questions in between photo sets and editing. Thanks, Tamara!
1. Who are you and what do you do?
I am Tamara Maddox, and I am kind of a Jack-of-all-Trades. I wouldn’t call myself a professional of any certain category yet, other then just creative entrepreneur. My background and Degree is in Technical Theatre (Design and Construction). While in college I spend most of my time in the scene shop building the sets and painting backdrops and murals. After college, I have built furniture, painted, drafted, event planned, costume designed, worked as a seamstress and started my own Photography business. I recently graduated from college and am in that floating zone like most college graduates. About a year ago I took my passion of Creative Photography and started doing it as a side job, and now it kind of took off!

2. Your favorite trip ever and why?
My favorite trip has to be when I went backpacking in the Grand Cannon last summer with my husband. It was such an amazing experience. It truly is a site that takes your breath away. I have always been totally in love with nature, growing up in Missouri with an outdoorsy family. My family has always been really into camping, backpacking and hunting, however this trip was a very surreal moment for me. I am a woman of way too many words (ask my husband) however this trip I was totally enamored that lead me to be speechless by the endless beauty! There is truly nothing better then taking some time out from the craziness of life, and go without any electronics for a while.

3. What is your favorite 3d movie and which one are you looking forward to?
So far I have to go with the Classic, I felt like Titanic in 3D was my favorite 3D movie so far! It brought me right back to 8th grade when the movie came out and I fell madly in love with Leo. Of course although the movie wasn’t filmed to be for 3D, I felt it really added to the movie and of course left me wanting to “never let go”!

4.Who is your style icon?
Honestly I am terrible at style, I wore two pairs of jeans that were “paint pants” most of high school and college. In fact, I am pretty sure when I was out of work clothes, no one recognized me. I have always really looked up to Jackie O, Audrey Hepburn, Petty Paige and Norma Jean before she became Marilyn Monroe. I am such a sucker for the 1940’s -1950’s pinup girls! Although I may not always dress in dresses and wedges, my heart is with the 1940’s!

5. What are three things you can’t live without?
As far as outlets, I would not be able to live without creativity. I know this may sound silly, but I have about 30 creative outlets, and even those are not enough some days! The other two things I could never live without are my friends and family because they are the first people that told me to grab on to my creative juices and never let go! The last thing I couldn’t live without is my camera. Even before I started doing photography, I often would document my process during productions in theatre, film and even just my crafting adventures with my camera. Although my cameras have changed many times over the years from a cheap disposable to the beauty I use now, but never the less it has been my ultimate partner is crime!

6. What is your advice to someone who is pursuing their passion as a career?
If I could only tell someone one thing about pursuing their passion as a career is “Choose a job you love, and you will never have to work a day in your life.” Said by Confucius. I know at first it feels daunting because what you might have passion for something that may not pay your bills, right away. I have struggled with this in my life, because being that my education is in Theatre and Design, in this economy it is a struggle to find great paying career that will cover the high cost of living that is in California in this field right now. I have had to work many odd jobs, mostly draining retail jobs, scene shops and even an amusement park water ride! Although I have had to do my passion as a part time gig, I still have so much passion that my “creative outlet” it turned into a full blown part time job and had inspired others to not give up on their love of arts and creativity. Although I personally being an adult I wasn’t able to quit my day job, but someday that is my goal I know it will be worth it! My Mother always told me “if there is a will, there is a way.” This has driven me to do what I need to do, to inevitably lead to a career in the field of the arts and creativity!

Hope you enjoyed this interview as much as we did. Check out more of her stuff on her website here or on her Facebook here. Stay tuned for the fabulous pictures of the Spring Collection 2012 that Tamara shot today. We can’t wait to share those with you!

Have a great day!

Men in Black III in theaters May 25, 2012

Agent J and K are back after a ten year break tonight. The agents reunite in Men in Black III that hit the theaters tonight at midnight. Are you excited?

Delayed Midweek Motivation with National Geographic Photographer + belated 17th of May!


Yesterday was a big day for us Norwegians, even though we currently live outside out of the country, we celebrate 17th of May (Norway’s national day)  in our own little ways. Did you celebrate it?

 Now over to this week’s interview. This week’s Midweek Motivation is a bit delayed and should probably be renamed “Inspiration for the Weekend” instead. We stole parts of the National Geographic biography to try to explain why we think Annie Griffith Belt is a such an inspiring woman. For the full bio, click here. And make sure to read on for the actual interview (the pictures are Annie’s own work).

One of the first women photographers to work for National Geographic, Griffiths has photographed in more than a hundred countries during her illustrious career. She has worked on dozens of magazine and book projects for the National Geographic Society, including stories on Lawrence of Arabia, Baja California, Galilee, Petra, Sydney, New Zealand, and Jerusalem…. Griffith’s work has also appeared in LifeGEOSmithsonianSternTime, and many other publications.Image

1. Who are you and what do you do?

I am a National Geographic Photographer and the Executive Director of Ripple Effect Images.

2. Your favorite trip ever and why?

I took my son to the Galapagos Islands when he was 12, and it was magical.

3. What is your favorite 3d movie and which one are you looking forward to? I don’t really like 3D movies.  I find the special effects distracting.

 4. What are three things you can’t live without? My children, a home on water, travel.

5.. What is your advice to someone who is pursuing their passion as a career? Stay open to the path that is laid before you.  Don’t plan too far ahead, because things will happen that you can’t possibly imagine.  ImageThank you for taking the time to answer our questions, Annie! 

Have a great weekend everyone! 

Midweek Motivation: Norwegian Fashion Blogger, Iben Bergstrøm

INGRI:DAHL loves Iben

The thought behind Midweek Motivation is to give you an extra boost of motivation in the middle of the week. To share the personal stories behind people in different industries that have had success in multiple arenas. We also ask these role models to give advice on how to succeed.  This week we interviewed Iben Bergstrøm, the lovely blogger behind the blog, Despite Color. Enjoy!

INGRI:DAHL loves Iben

1. Who are you and what do you do?

Hi, my name is Iben Bergstrøm. I have my own consulting firm, and I work as a communications consultant. I’m also the girl behind Despite Color, a fashion blog. I’ve gained so much experience from blogging, so I decided to turn it into a business. I specialize in blog marketing, blog relations and product placement on blogs. In addition to that I sell charts of different blog networks to companies, and I create social media strategies for companies. Blogs are on many levels the most powerful advertising tool in our time, it has it’s own language and codes. Truly fascinating. When it comes to my own blog, I love sharing my crazy style with people and see how I can inspire them to think differently.

INGRI:DAHL loves Iben

2. Your favorite trip ever and why?

My favourite trip was when I and my better half went to Santorini. It’s a fascinating, warm and mystical island. It’s rare that one experiences total silence in ones head, but there I sure did.

3. What is your favorite 3D movie and which one are you looking forward to? 

I’m going to see The Avengers as soon as possible!

INGRI:DAHL loves Iben

4.Who is your style icon?

I think style icons is such a clichè, people inspire me. All kinds of clothing, a special brooch or some cool socks can make me drift into a direction I never went before, stylewise of course.

5. What are three things you can’t live without?

Sadly enough, my computer. It’s as heavy as a brick, and I have to carry it everywhere. The second thing is my cuticle clipper, it’s quite an addiction. And the third is my MAC foundation, it makes me look awake every day.

Ingri:dahl loves Iben

6. What is your advice to someone who is pursuing their passion as a career? 

My best advice is to do as many projects involving your passion as humanly possible. Find other ressourceful people to collaborate with and make it fun. It’s so important to learn how to work with other people, how important it is to go through with it eventhough you don’t get paid and ofcourse how to turn your passion into a career. Create a one-person firm, and take it from there. I’ve done so much volunteerwork and pro-bono, and a couple of years ago I could finally start to name a price. That was bliss.

3D glasses Iben

Hope you enjoyed this week’s Midweek Motivation!

P.S. Would love to hear what you think of this column: is there any other questions you would like us to ask, any careers you are particularly interested in, etc?

Preparing for the launch of the Spring Collection 2012!

It’s always crazy when we are about to launch a new collection. Product pictures, model pictures, videos, press releases, interviews ++ But it is also one of the most fun times for us, because we finally get to show off the designs that we have been thinking about for so long! The feeling of holding something that you’ve created in your hand, is a feeling I’ll never get tired of! More pictures to come soon, but here are some for now:


This collection is quite extraordinary as it was made possible through the support of 331 Kickstarter backers earlier this year. Once again I would like to thank those who pledged and shared our project – THANK YOU, THANK YOU, THANK YOU.

I also dropped by Leadership Enterprises in the morning – what a great group of talented and friendly people. One of them, Mike, has what most be one of the coolest office decorations ever, I had to take a picture:


Hope you all had a good day! Midweek Motivation with the Norwegian fashion blogger, Iben Bergstrøm, tomorrow, you’re in for a treat!


Charlotte Thorstvedt



Forzieri glitter clutch
$378 –